Former Rent.Com ‘Renter Experience’ Director Will Head Product Development and Customer Experience for Online Real Estate Investment Management Company
IRVINE, Calif., Aug. 26, 2014 /PRNewswire/ — HomeUnion, an online real estate investment management firm specializing in single-family rental (SFR) investment properties for the individual investor, announced today that Jaime Sipila, a seasoned data-driven product manager, has joined the company as senior director of product management.
In this new position, Sipila will lead and own HomeUnion’s overall product vision. He will direct cross-functional teams including engineering, sales, marketing, and support to realize business goals. His other responsibilities will include setting product strategy, identifying new opportunities, monitoring industry trends and ensuring that HomeUnion maintains its leadership position in the market.
Sipila brings to HomeUnion more than 14 years of senior-level experience in product management and development in both the online real estate rental and the cloud-based business process management markets. Prior to joining HomeUnion, Sipila led the renter experience product team at Rent.com, a rental listing website that serves millions of users each month, which was formerly an eBay company and was acquired by RentPath in 2012. Previously, he was the founder of Interneer Inc., a leading software-as-a-service (SaaS) provider of a human-centric Business Process Management (BPM) platform. Sipila began his career at NASA Dryden Flight Research Center as a controls engineer for the Dynamics & Controls Group.
“Jaime is the complete package: an entrepreneur, with deep industry experience in web-based product development within the online rental and SaaS delivery spaces, combined with a solid engineering background,” said Don Ganguly CEO of HomeUnion. “His insights, energy and skills will help us achieve our company’s goal of using technology to accelerate adoption of the single-family rental property asset class.”
Mr. Sipila graduated cum laude from the University of Michigan with a B.S.E. in Aerospace Engineering. He also holds graduate engineering degrees from the University of California, Los Angeles and an M.B.A. in Marketing and Strategy from the UCLA Anderson School of Management.
HomeUnion is an online real estate investment management firm, specializing in single-family rental (SFR) properties. Based inIrvine, Calif., it provides all the services needed for individuals to invest remotely in SFR properties. HomeUnion’s role spans the lifecycle of the investment transaction: from locating properties; advising on the purchase; finding renters; managing the property; and selling it when the time comes.