HomeUnion Expands Into Columbia, S.C

HomeUnion® Expands into Columbia, S.C.

–Now Offering SFR Investment Properties in South Carolina–


Irvine, Calif. – November 10, 2015 – HomeUnion®, an online real-estate investment management firm, enabling value investing in single-family rental (SFR) properties, announced today that it has added Columbia, S.C. to its list of active investment markets.  With the addition of Columbia, HomeUnion® offers SFR-investment properties in 23 markets, with listings and investment parameters available through the company’s secure website.

According to HomeUnion®’s Fourth Quarter Market Report for Columbia, S.C. the demand for rental homes outpaces inventory and vacancy rates are projected to reach 6.7 percent at the end of the year, down 80 basis points from 2014.  This is fueling rent prices that are projected to grow 3.5 percent to $1,142 per month.  Demand is being driven by public sector employment, specifically local military bases. Fort Jackson, which hosts half of the Army’s new recruits for basic training employs 3,500 civilians and is the permanent home to more than 10,000 soldiers on the west side of the metro. Nearly 50,000 retirees and their families also utilize the base for services. Between the military, state, and local governments, 1,600 public-sector jobs have been added in the past 12 months.

“The continued growth and stability in Columbia’s labor, due to the presence of active and retired military personal as well as the civilian staff that supports the bases, combine to provide a solid economic base for SFR investments,” said Don Ganguly, CEO of HomeUnion®.  “This solid labor base with its strong rental demand supports the high cash flow yields that our investors are seeking as an alternative to the bond and equity markets.”

Once a new market has been identified, HomeUnion® hires real estate professionals who have an intimate working knowledge of the neighborhoods, property values and rental rates to verify the investment potential.  That professional validates the in-depth analytics with local expertise and for Columbia, HomeUnion® has hired real estate veteran Lauren Taylor to fill this role. The company, therefore, combines local expertise and advanced analytics before offering any SFR investment property on their website.

In addition to Columbia, HomeUnion® is actively listing investment properties in:

  • Atlanta
  • Austin
  • Baton Rouge
  • Birmingham
  • Charlotte
  • Chicago
  • Cincinnati
  • Cleveland
  • Columbus
  • Dallas
  • Davenport
  • Houston
  • Huntsville
  • Indianapolis
  • Jacksonville
  • Memphis
  • Minneapolis
  • Orlando
  • Raleigh-Durham
  • San Antonio
  • Southern California
  • Tampa

Properties in HomeUnion® markets generally range in value from $65,000 to $225,000, and are expected to offer annual returns ranging from 4.5 to 14% − depending on leverage.  Expected return on investment is based on final purchase price, the amount of financing used at closing, fees, rent and expense projections.  Appreciation is not considered in the calculations.

HomeUnion®’s investment site allows individuals to invest remotely in single-family real estate, an asset class that was previously not available to the individual investor.  With HomeUnion®’s guidance, investors choose a property from HomeUnion®’s database of vetted assets that best fits their investment needs (income generation, growth or balanced).  HomeUnion® manages the acquisition for the owner and then handles the ongoing management of the property.  The site has been operational since May 2014.

About HomeUnion®

HomeUnion® is an online real estate investing platform, bringing value investing to the individual investor in single-family rental (SFR) properties.  Based in Irvine, Calif., it provides all the services needed for individuals to invest remotely in SFR properties.  The company uses a combination of data-driven proprietary analytics incorporating over 120M homes and 200,000 neighborhoods, delivering its solutions to an on-the-ground infrastructure currently serving 23 locations and expanding.  HomeUnion®’s role spans the lifecycle of the investment transaction: from identifying sound investments; handling all aspects of acquisition; maximizing income; protecting asset value; and selling it when the time comes.


Chris Cosentino

(917) 519-6300


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