HomeUnion Introduces Neighborhood Data to SFR Investment Property Search Website – HomeUnion

HomeUnion® Introduces Neighborhood Data to SFR Investment Property Search Website

Detailed Data Provides Investors with Local-Market Insights

Irvine, Calif. — March 4, 2015 — HomeUnion®, an online, real-estate investment management firm enabling value investing in single-family rental (SFR) properties, announced today that it has added detailed neighborhood information to its website. For each SFR property shown on the HomeUnion® site, individual investors can now see rich neighborhood information and intelligence allowing them to invest with more confidence.

The additional data provides information on:

  • Distributions of rents
  • Affordability of rent based on income heuristics
  • Average annual household incomes
  • Nearby school metrics including class sizes and state rankings
  • Average commute times
  • Number of households and vacancy rates
  • Total population and a breakdown between homeowners and renters
  • Age distributions and education levels
  • Tenant breakdowns by industry and occupation

“SFR investing, at the retail level, has been constrained by a lack of information and by the need for proximity. For the most part, individual investors were only comfortable buying properties in nearby neighborhoods that they knew and that were close enough could manage on a ‘hands-on basis,”’ explained Don Ganguly, founder and CEO of HomeUnion®. “We’re changing this model by providing detailed, neighborhood-specific information, to answer the predictable question: ‘what is this neighborhood really like? ” We’re also providing investors with the analytical tools and on-the-ground ‘eyes’ to perform property level due diligence and the option of managing remote properties as passive investments.”

HomeUnion®’s investment site has been operational since May of 2014 and offers properties in 15 investment locations. Investment locations are chosen using proprietary algorithms and the company has real estate professionals in each market that help choose which individual properties are offered through HomeUnion®.

About HomeUnion®

HomeUnion® is an online real estate investing platform, bringing institutional-level data, analysis and service to retail single-family rental (SFR) property investors. Based in Irvine, Calif., it provides all the services needed for individuals to invest remotely in SFR properties. The company offers an end-to-end comprehensive solution of analytics, property selection, acquisition, management and sales, thereby enabling individual investors to invest remotely in locations with the best yields.


Press Contact

Bill Campbell

Campbell Lewis Communications

(212) 995-8057



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