HomeUnion is growing rapidly and we’re seeking top talent to fuel our growth. We have an exciting opportunity to join our team as a Marketing Analyst. The position will report to the Sr. Director of Marketing and will be a member of the Marketing department.

Position Mission

The Marketing Analyst will be responsible for providing data driven insights regarding the market, trends, competitors, email marketing campaigns and advertising/paid search campaigns to the marketing and sales departments to improve marketing channel efficiency and sales performance.

Core Responsibilities

  • Plan and execute data collection for quantitative and qualitative analysis
  • Analyze data for trends in marketing campaign performance
  • Develop custom reports/visualizations on various tools like Google Analytics, Excel, Tableau, etc.
  • Develop, organize and manage analytics reports and share findings with key stakeholders
  • Profile all clients and top leads
  • Develop, execute, and maintain lead scoring methodology
  • Assist in development of data collection and analytic tools
  • Ensure data integrity and consistency is achieved across relevant Sales and Marketing systems
  • Be able to proactively spot and identify customer behaviors and make data driven recommendation to improve marketing campaigns
  • Contribute to problem solving and process design efforts
  • Be an advocate for data driven solutions to customer acquisition, retention, and engagement
  • Evaluate target demographics, all marketing channels and performance
  • Research and evaluate current impression (market) share
  • Analyze and generate reports on competitors

Qualifications

  • Bachelor’s degree in Mathematics, Data Science, Statistics, or Business Administration with an emphasis in Marketing highly preferred
  • 2+ years of proven statistical analysis and research methodologies experience
  • Must possess excellent verbal and written skills
  • Must possess strong analytical and critical thinking skills
  • Must be highly proficient with using Microsoft Excel for quantitative data analysis

HomeUnion offers a competitive base salary, stock options and up to 100% paid medical, dental and vision benefit premiums for employee and family.  Please email your resume to hr@homeunion.com