Why Investment Property Photos Can Be Deceiving| HomeUnion

Why Investment Property Photos Can Be Deceiving

Let’s be honest; if you found this investment property online or through our website, you would have quickly moved on and never thought twice about it. That would have been a big mistake!

PicMonkey Collage 2

As most successful investors will tell you – property photos don’t give you the whole picture. That’s why you should focus on calculated projections and deep-data research to make educated decisions.

Once you identify a property that will produce the returns you are looking for, then you can start to take a harder look at the photos of the property.

When you do this, it’s important to keep in mind:

  • Photos may suffer from bad lighting, poor quality, or other misfortunes. This should not reflect the performance of the property, but rather the photographer.
  • How the property looks when you buy is not how it will look before you market to renters. The in-between period of renovation will greatly improve the appearance of the property, so don’t focus too heavily on its current appearance.
  • Find the potential. You are not living in the home, so leave emotion at the door and look at investments through the eyes of a rational investor.

Investment property photos can easily be deceiving, but by being equipped with these tips, you can make better decisions when it comes to your investment.

Case-in Point

We assisted in identifying this property for one of our investors who saw the potential and scooped up this investment property in Charlotte, NC.

Outstanding Results

The renovation completely transformed this investment property, and a tenant was found in a timely manner at the full rent projection of $980. Check out the Before and After photos to see how our Asset Management team beautifully rehabbed this property. Please note, the Before photos were the real online photos of the property to market to potential buyers.

Why Investment Property Photos Can Be Deceiving – HomeUnion®

See Another Successful Home Renovation


John Nystrom Jul 9 2016 - 9:21 AM
In the above example of rehab for a rental what was the cost of that rehab. It is very nicely done.
    Alisha Chocha Aug 4 2016 - 9:21 AM
    Hi John, The rehab for this investment property was $8,500. If you have further questions, please let me know. Thanks, Alisha at HomeUnion®

Ready to learn more? Schedule a call